INSURANCE AGENT RECRUITING LEAD GENERATION

Recruit More Licensed
Insurance Agents

Agency Builder Pro helps insurance agencies grow by generating exclusive recruiting leads from licensed insurance agents actively working in the industry.

“Licensed Insurance Agent Recruiting Since 2002”

What You Get

Exclusive insurance recruiting leads

Licensed agent targeting

Fully managed outreach

Reply management included

Campaigns start in about 7 days

No contracts, cancel anytime.

Insurance Agent Recruiting Made Simple

Recruiting licensed insurance agents is one of the hardest parts of growing an agency. Job boards are crowded, recruiters are expensive, and referrals are unpredictable.



Agency Builder Pro gives your agency a direct way to start conversations with licensed agents who may be open to a better opportunity.


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Built Specifically for Insurance Agencies

This is not generic lead generation. Agency Builder Pro was created for insurance recruiting and is backed by real insurance industry experience.


Medicare Agencies

Recruit licensed Medicare agents and brokers looking for better support, contracts, leads, or growth opportunities.


Life and Final Expense Agencies

Reach licensed life insurance and final expense agents who may be open to joining your agency or IMO.

IMOs, FMOs and P&C Agencies

Build recruiting campaigns for annuity producers, P&C agents, commercial producers, agency owners, and more.

How it Works

We keep the process simple so you can launch quickly and focus on talking with interested agents.


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Choose Your Recruiting Target

Tell us who you want to recruit. We can target by insurance niche, license type, state, region, or national audience.


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We Launch Your Campaign

We create and manage the outreach campaign for your agency. Most campaigns can begin sending in approximately one week.


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You Receive Interested Agent Leads

When an agent responds positively, we send your information and notify your team with the lead details.




We Manage The Replies For You

We do more than send emails. We monitor responses, identify favorable replies, send the next step to the agent, and notify your team when a recruiting lead is ready.


What The Agent Received

Once an agent shows interest, we send your preferred next step. This can include your contact information, landing page, PDF, video, calendar link, or recruiting overview.


What Your Team Receives

Your team receives an email notification with the interested agent's details so you can follow up and move the conversation forward.


Why Agents Choose Agency Builder Pro

  • Recruit Licensed Agents
  • Exclusive Leads
  • No Cold Calling
  • Only talking with Licensed Agents
  • Insurance Focused
  • Fully Managed

What our clients say

Here are a few of the hundreds of text messages I have received from some of my clients, sharing the ♥️

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"You found me a great hire. He's got 10-30 agents he's planning to recruit!"

Ron M

Agency Owner

Kenny C

-Medicare IMO

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"Just got off the phone with two Medicare agents from your last batch, both licensed and looking to move before AEP. This is exactly what we needed."

Chris R

— Agency owner, ongoing client conversation

perfect review score on insurance agent recruiting

"Hahaha, I'm already almost fully booked tomorrow with those appointments.

My recruiter texted me and said she got her first one and she's already addicted, lol."

client reviews

"Hey there! Not sure if you heard already, but we hired someone today!"

Dominic D

-Mortgage Protection Agency Owner

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"Found a couple of studs today! Great work."

Peter M

Final Expense Agency Owner

Kara K

-Agency Owner

5 stars on a customer review card

"Hey Matt, hired the first one! Got 3 interviews today too, and he was an awesome guy I met. Really appreciate it."

Choose Your
Recruiting Plan

Simple monthly plans for agencies that want to recruit more licensed insurance agents.


No long-term contracts. Month-to-month. Cancel anytime.

BEST FOR SMALL AGENCIES

Starter
$1,500/mo

Up to 10,000 recruiting emails monthly.

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Fully Managed Campaign

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Licensed Agent Targeting

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Reply Management Included

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Exclusive Recruiting Leads

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Email Lead Notifications

MOST POPULAR

Growth
$2,700/mo

Up to 20,000 recruiting emails monthly.

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Everything in Starter

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Higher Monthly outreach volume

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More recruiting lead opportunities

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Great for growing agencies

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Priority campaign management

BEST VALUE

Scale
$3,500/mo

Up to 30,000 recruiting emails monthly.

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Everything in Growth

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Maximum campaign volume

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Built for aggressive recruiting

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Ideal for IMOs and FMOs

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Priority campaign management

We can typically get started within 7 days.

Want appointments booked onto your calendar?

Ask about our custom booked call programs. We can provide additional qualification and appointment-setting services for agencies that want a more hands-off recruiting solution.


Who we help recruit

Whether you are recruiting locally, regionally, or nationally, we can help you reach licensed insurance professionals across multiple markets.

Recruit licensed Medicare agents and MAPD brokers for your agency, FMO, or IMO.

Reach licensed life insurance agents who may be open to better support, contracts, leads, or training.

Connect with final expense agents who are actively selling or looking for a better home.

Target annuity agents and financial professionals for fixed indexed annuity recruiting campaigns.

Recruit property and casualty agents, commercial producers, personal lines agents, and agency owners.

Cold Email Launch Phase

Includes the Following


  • Domain and Email Setup

    We register and configure your custom domains that align with your brand. Then, we create your professional email accounts in your or your team’s names to ensure high deliverability and trust when reaching out to licensed agents.

  • Onboarding Call

    You’ll schedule a live onboarding call with us to review your campaign strategy, confirm your setup details, and make sure everything is aligned before we launch your system.

  • Targeted Data Lists

    We filter our licensed insurance agent database of 1.5 million licensed insurance agents.


    Filter choices are things like State, Licenses Held, Years Licensed, # States Licensed in, Age, etc

  • System Training

    We do a full walkthrough of the system for you to show you or your team how to run the recruiting system.  Training videos are also supplied.

  • Campaign Begins Sending Emails

    Towards the end of week 3 or beginning of week 4, you can start sending your emails.

Frequently Asked Questions


  • How fast can we launch?

    Most campaigns can begin sending in approximately one week after signup and onboarding.

  • Are these leads exclusive?

    Yes. Your campaign is built around your agency, your recruiting message, and your opportunity.


  • Do you guarantee a certain number of leads?

    No. Results vary based on your offer, territory, agent type, and market. As a general expectation, a 10,000-email campaign may generate around 15 to 25 recruiting leads, but results can be higher or lower.



  • Do you book calls?

    Standard plans generate recruiting leads. Booked call programs are available as a custom add-on.


  • Is there a contract?

    No long-term contracts. Plans are month-to-month and can be canceled anytime.



  • Why should we work with Agency Builder Pro?

    Great Question!  We feel that it is best to work with an agency who specializes in what you are looking to accomplish.  We specialize in helping grow insurance agencies via recruiting and providing the systems, data, tools, and the service of doing just that.


  • What is the best way to get in touch with you?

    Feel free reaching out to us in any way that suits you best.  Many of our clients will send email, call us or text.  We also offer communications via zoom, booking a call on our calendar, or slack.




    Email: [email protected]

    Call or Text: 937-524-5515

  • How long have you been doing this?

    The founder has been a licensed insurance agent since 2002.  He has been recruiting insurance agents since 2003.  Sending emails as a method of recruiting since 2006.


    The methods of sending emails for recruiting has significantly changed over the years, we are always staying focused on what works the best right now. 

  • What makes cold email better than job boards for recruiting insurance agents?

    Cold email lets you reach licensed agents who are already working in the industry and aren't actively browsing job boards. Instead of waiting for unlicensed applicants to find a job posting, you're proactively reaching agents who already have what you need: an active license and real production experience. It's also significantly less expensive per hire than job boards, recruiting agencies, or paid advertising.

  • What is the difference between a recruiting lead and a booked call?

    A recruiting lead is a licensed agent who has responded positively to your outreach and wants more information about your opportunity. We send their details to your team so you can follow up directly. A booked call is a step further: the agent is pre-qualified and scheduled directly onto your calendar, so you walk into a conversation that's already set up. Booked call programs are available as a custom add-on to our standard plans.


  • How much does it cost to recruit an insurance agent?

    Cost per hire varies significantly depending on the method. Direct outreach to licensed agents through cold email typically runs $1,500 to $3,000 per successful hire, compared to $5,000 to $10,000 or more through job boards, and $10,000 to $25,000 through traditional recruiting agencies. The biggest cost driver isn't the channel itself, it's whether you're reaching licensed agents directly or paying to sort through unlicensed applicants.


  • How long does it take to recruit a licensed insurance agent?

    With direct outreach and cold email, agencies typically see interested licensed agents responding within 2 to 4 weeks of a campaign launching. Job boards tend to take significantly longer, often 2 to 6 months, because most applicants aren't licensed yet and need to complete licensing before they can produce.


  • Is cold email legal for insurance agent recruiting?

    Yes, as long as it follows CAN-SPAM Act requirements. That means including accurate sender information, a working opt-out mechanism, and honoring unsubscribe requests immediately. Cold email for B2B recruiting purposes, like reaching licensed insurance agents about a career opportunity, is legal and widely used, but it has to be done correctly and compliantly.


  • What is the best way to recruit insurance agents in 2026?

    The agencies seeing the strongest results in 2026 are going directly to licensed agents instead of relying on job boards. That typically means a combination of targeted cold email, LinkedIn outreach, and appointment setting, reaching agents who are already licensed and producing rather than waiting for unlicensed applicants to find a job posting and get through licensing.